Social Action

-Social Action

Social Action

Letter from Miguel Pereda

The idea of promoting social action within the company took shape more than 18 years ago. It was more than just a response to a trend. Rather, it was a response to the motivation to return to society some of what it had given to us, and to provide the GL team with a tool for channelling these social concerns. It was also a response to the conviction that companies should have a soul, and that strengthening this soul is both an obligation and a significant challenge.

Initially the “social action committee” managed the financial and human resources to support social projects presented by the different team members.

The definitive boost came from the prize we received for best social action plan, awarded by the Fundación Empresa y Sociedad and presented by King Felipe VI, at the time Prince of Asturias.

After this initial project, two foundations were set up, the Fundación Altamira and the Fundación GL. The former was founded as the result of an initiative by various GL shareholders, and the latter arose from the the social action committee’s move towards a more institutional direction. With their goals, people and resources coinciding, both foundations merged in 2010 into what is now the Fundación Altamira Lar.

Deciding where to concentrate our efforts was an interesting exercise. Research and education were considered the two great forces transforming our world and, after much reflection, both of these fields were selected. Eventually however, we concluded that research would require high levels of technical and specialist resources, so we decided to concentrate our efforts on education in its broadest sense. Naturally, our relationship with the property and construction sector in countries where we were active was, and continues to be, an important bonus.

A business management system was implemented which was identical to the systems used for managing other business areas. The tools selected included project and project manager evaluation criteria, responsibility and monitoring systems, and of course, results measurement systems. They were channelled with much enthusiasm and generosity by our collaborators who became part of a highly participatory and open system.
The ability to contribute our experience in other fields and to involve the company’s collaborators has increased over the years and has provided great added value. Furthermore, the support we receive from other foundations and specialised NGOs who share their know-how and work has become vital for us.

To illustrate what can be achieved in the sphere of social commitment, we have included in this report some examples of the initiatives we have supported in recent years. We have carried out more than 140 projects involving over 300 people at a cost of more than €2.5 million, which, although it is a drop in the ocean, we feel very proud of.

Besides being a good summary, we hope that this document provides a sufficiently solid basis for the promotion of new activities in the future.

Norte Joven

Comprehensive education: A real response
Madrid (3 participating centres)
Description

This project is aimed at people with financial difficulties who have not finished secondary school due to socio-economic reasons, truancy, lack of motivation, or difficulties caused by lack of learning habits, support, etc. It will also be open to unemployed and vulnerable adults who have not attained the Secondary Education Certificate. It will last 12 months and will be implemented in the centres of Norte Joven in Alcobendas, Fuencarral and Villa de Vallecas.

Based on a comprehensive training programme covering professional skills and activities promoting personal and social development using student-centred methodology, the main aim of this project is to enable participants to improve their core skills and, where applicable, gain the official Secondary Education Certificate to further their opportunities in the job market.

Activities
  • Economic contributions to the overall project
  • Providing students with work experience by hiring one person every 6 months
  • Company volunteers for different activities aimed at training students and providing them with work experience
  • Charity lunches with three objectives: to attract financial contributions, to provide students with work experience and to promote the Norte Joven project
Beneficiaries

31 young people with financial difficulties of between 16 and 25 years of age (financial contributions)

All the students in the centre (other types of collaboration)

Construyendo

Encouragement of volunteers through construction projects aimed at improving the quality of life for families in Mexico
Mexico
Description

Description of construction intended to improve the quality of life for families in Mexico.

Activities
  • Construction of homes
  • Construction of schoolrooms
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

Saipe

A cross-cultural, bilingual and educational radio station
Condorcanqui, Amazonas, Peru
Description

Consolidation of an educational community radio station in the Awajún and Wampis territory to bolster local identity and healthy living.

Activities
  • Design of the schedule
  • Production of radio products and participation of the community
  • Training of local communicators
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

grupolar_san_vicente_paul

San Vicente de Paul

Cultural exchange
Duque de Caixas, Río de Janeiro
Description

Contribution to language learning for children of refugees in pursuit of social and financial emancipation for their families

Activities
  • Social theatre
  • Reading groups
  • City excursions
  • Seminars
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

Entreculturas

Mexico earthquakes: Reconstruction of homes and dignified living
San Mateo del Mar, Oaxaca, Mexico
Description

A programme consisting of strengthening community organisation promoting the construction of 100 houses by the indigenous community and a dignified life for its members.

Activities
  • Technical diagnosis and appropriate design
  • Construction of 100 houses
  • Audit
  • Dissemination to other communities
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

Creáte

Innova FP: From Innovation to the Project
Madrid (13 participating centres)
Description

Programme designed to bridge the gap between what students learn at school and the knowledge needed to perform in the real world. The training system is based on the development of projects by students.

Activities
  • Teacher training
  • Mentoring during the course
  • Teaching materials and tools
  • Schoolroom visits by professionals
  • Visits to companies by students
  • Drawing ED fair
  • Excellent projects competition

 

Beneficiaries

Cáritas

Infant school within the Cañada Real Socio-Educational Project
Madrid (Cañada Real - Sector 6)
Description

Programme designed to facilitate the social integration and schooling of children at high risk of exclusion.

Activities
  • Evaluation of skills in the area of relational education: hygiene, family and personal development.
  • Mentoring families on the tools and parental skills to deal with children
  • Psychomotor education group
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

Aldeas Infantiles

SOS Aldeas Infantiles Day Centre
Madrid (Collado Villalba, San Lorenzo del Escorial and CEIP Cañada Real)
Description

Socio-educational programme with emphasis on educational support, recreation and personal development, promoting gender equality, opportunities and the strengthening of family relationships.

Activities
  • Socio-educational intervention in the sphere of schooling, personal development and recreation.
  • Family education
  • School education
  • Street education / Social-basketball project
  • Children’s canteen
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.

Codespa

Creation of employment opportunities through the education and training of female weavers in the Lake Titicaca region
Puno (Peru) and Copacabana (Bolivia)
Description

Continuation of the above intervention through training and innovation in the design and refinement of the quality of our textile products.

Activities
  • Training and technical support workshops
Beneficiaries

Children, young people and families under threat, at risk of exclusion or in a socially vulnerable situation.