Brazil

Brazil

An important country within the Grupo Lar growth strategy is Brazil, where we have been established since 2010 in the city of São Paulo. The company operates in carefully selected areas, beginning its activity in the interior of the state and preparing to expand development throughout the São Paulo metropolitan region, exclusively in the residential sector.

According to the Brazilian Institute of Geography and Statistics, 35% of Brazilians are between 20 and 40 years of age, accounting for 39 million people who are potential purchasers of homes and our main target market. We are strategically focusing on the development of middle-income homes, a segment in which the majority of people are buying their first home, mitigating the effect of speculative buyers. Another advantage of the middle-income segment is easily available finance from private and public entities integrated into the Brazilian Savings and Loan System, whose funds are obtained from savings account funds.

Despite the Brazilian property sector being significantly affected by the recent economic crisis, Brazil is still a significant market in the Grupo Lar strategy for Latin America, where it endeavours to expand its services year by year. To this effect, Grupo Lar pursues a sustainable growth strategy, constantly seeking suitable land and alliances to attain its goal.

São Paulo
Rua Iguatemi, nº 448 conjunto 101
Itaim Bibi – São Paulo SP
CEP – 01451-010
Tel: +55 11 51717900
Fax: +55 11 51717908

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Buildable Area/GLA (m2): 208.821

Number of homes in portfolio: 1.838

Total Portfolio Managed (in millions of euros): 235

Own Resources Managed (in millions of euros): 234

Board Members

Luis Pereda
Luis Pereda
Executive President of Grupo Lar. Degree from the Complutense University of Madrid specialising in Law and Econometrics. Postgraduate degrees from IESE, MIT and Harvard. Lecturer in Senior Management at the Instituto de Empresa in Madrid, Advisor to the Board of Grupo Barceló, Member of the Board of GED Fund Management.
Odair Garcia Senra
Odair Garcia Senra
He developed his career at Gomes de Almedia, Fernandes y Gafisa S.A. He was a Director at construction and real estate companies such as Construtora Tenda, Alphaville and São Carlos Empreendimentos e Participações S.A.A. and was Chairman of the Board of Directors of Gafisa S.A. from 2012 to 2018. He was also a Director at SECOVI SP and Chairman of SINDUSCON SP. Since 2012 he has been Director of BRIO Investimentos Ltda., a real estate investment fund manager.
Fabio de Araujo Nogueira
Fabio de Araujo Nogueira
Independent member of the Board of Directors of BR Properties. Previously, Managing Director of CPP-IB for Latin America (Canada Pension Plan Investment Board). Until 2012, member of the Board and Co-Chairman of BFRE - Brazilian Finance and Real Estate and Vice-Chairman of Brazilian Securities, Brazilian Mortgages and Brazilian Capital.