Brazil

Brazil

An important country within the Grupo Lar growth strategy is Brazil, where we have been established since 2010 in the city of São Paulo. The company operates in carefully selected areas, beginning its activity in the interior of the state and preparing to expand development throughout the São Paulo metropolitan region, exclusively in the residential sector.

According to the Brazilian Institute of Geography and Statistics, 35% of Brazilians are between 20 and 40 years of age, accounting for 39 million people who are potential purchasers of homes and our main target market. We are strategically focusing on the development of middle-income homes, a segment in which the majority of people are buying their first home, mitigating the effect of speculative buyers. Another advantage of the middle-income segment is easily available finance from private and public entities integrated into the Brazilian Savings and Loan System, whose funds are obtained from savings account funds.

Despite the Brazilian property sector being significantly affected by the recent economic crisis, Brazil is still a significant market in the Grupo Lar strategy for Latin America, where it endeavours to expand its services year by year. To this effect, Grupo Lar pursues a sustainable growth strategy, constantly seeking suitable land and alliances to attain its goal.

São Paulo
Rua Iguatemi, nº 448 conjunto 101
Itaim Bibi – São Paulo SP
CEP – 01451-010
Tel: +55 11 51717900
Fax: +55 11 51717908

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Buildable Area/GLA (m2): 208.821

Number of homes in portfolio: 1.838

Total Portfolio Managed (in millions of euros): 235

Own Resources Managed (in millions of euros): 234

Board Members

Luis Pereda
Luis Pereda
Executive President of Grupo Lar. Degree from the Complutense University of Madrid specialising in Law and Econometrics. Postgraduate degrees from IESE, MIT and Harvard. Lecturer in Senior Management at the Instituto de Empresa in Madrid, Advisor to the Board of Grupo Barceló, Member of the Board of GED Fund Management.
Luciana Bertelli
Luciana Bertelli
Country Manager and member of the Board in Brazil since 2017. Director of Operations and Expansion in Grupo Lar since 2013. 18 years experience in property in expansion and development areas in companies such as Brookfield and Cyrela. Trained as an architect and has an MBA in Property Project Investment.
José Castro Araujo Rudge
José Castro Araujo Rudge
Miembro del Consejo de Fenaseg e Instituto Criar. 30 años en puestos de responsabilidad dentro del sector de los seguros Licenciado en Administración y Dirección de Empresas por el Centro de Ensino Superior de Valença.