Digital Transformation

--Digital Transformation

Digital Transformation

Digital Transformation is a latent reality within Grupo Lar. We use digital technology to improve the life of people within and beyond the organisation and to offer our clients products and experiences of the very highest quality.

Digital transformation has become a key factor in our business model, improving the experience of the client, enhancing operational efficiency, generating new sources of revenue, and providing the flexibility to respond to changes in the market.

In Grupo Lar, all digital innovation projects begin with people. Based on our Xplora programme, we train, motivate and involve all the employees in the company to boost the digital agenda. The moment is now.


Customer Journey

This is a research programme undertaken in the shopping centres to trace the journey of the customer, from planning the visit to the identification of all the contact points and the main “Pains & Gains” occurring during that journey. This project began last year with the implementation of the research programme in the Portal de la Marina and Gran Vía de Vigo shopping centres and continued this year in the Ànecblau, As Termas and El Rosal shopping centres. The final programme will be carried out in the Albacenter once it has been renovated.

The main objectives of this research programmes are i) to measure the experience enjoyed by the customer in our shopping centres and to convert these into a destination, ii) to offer a distinctive value proposal, iii) to strengthen the strategic positioning of each asset. The specific objectives of this programme are to identify the key customer archetypes, to map customer experience and to identify the principal “pains and gains”. is Lar España’s e-commerce platform where you can purchase products from the shopping centre stores and receive them conveniently at home, at work or wherever you wish, or collect them from one of our centres. It is an alternative to physical shopping which improves the customer experience and positions Lar España as a leader in the transformation of shopping centres.

It is more than an online store: it is your online shopping centre, a platform with a full sales offer and new services designed to help you enjoy online shopping while offering complete guarantees.


The objective of the Wonderful project is to promote the best entrepreneurship and innovation initiatives with solutions providing tangible benefits to the shopping centres and society. The second edition of the Wonderful project was launched in March 2018, as one of Lar España’s Corporate Social Responsibility activities. This edition has been implemented in 10 regions: Albacete, Alicante, Barcelona, León, Lugo, Pontevedra, Toledo, Madrid, Vizcaya and Valencia. It has 4 categories: Innovative Start-ups in Retail and Shopping Centres, Innovative Retail Businesses, Innovative Start-ups in Smart Cities and Innovative Ideas. It has sponsors such as Sabadell BStartUp, IBM, El Economista, Indra and Universidad Francisco de Vitoria.