Everyone's future matters to us

We are committed to innovation and digital transformation as a key factor for efficiency, quality and survival. We work on five key pillars: organizational culture, the improvement of our processes, the collection and processing of data, the evolution of our products and services and the creation of new business models.

Lar Tech

Direct investment in startups

Innovation based on very clear pillars

01

People

"A culture of joint innovation"

We offer ongoing training on innovation and new digital tools, and we have a Digital Committee to propose new challenges for teams.

03

Facts & figures

"Data is the key and helps us make the best decisions"

We use digital tools that allow us to provide value to our customers in every interaction with our company, better understand the customer journey in our centers or automate tasks through Business Intelligence.

05

Open innovation

"New technology companies in the sector with new ways of delivering products and services"

We encourage the approach to the Proptech ecosystem, understood as those new disruptive solutions that have application in the business of Grupo Lar and the top-level talent that leads it. Through the Wonderful competition, collaborations with top-level organizations such as the CEOE or our Lartech vehicle, we provide relevant resources to promote the technology that strengthens our industry and generates new business models.

02

Processes

"Technology to be more efficient and productive"

We implement innovative tools that allow us to optimize the company's operational processes, promote communication and make our daily lives easier.

04

Trading platforms

"Differential shopping experience, better, cheaper and immediate"

We have activated alternative sales channels for our clients in shopping centres, facilitating online sales and promoting consumer loyalty. Our residential developments have their own microsite that facilitates access to information for our home buyers and a digital platform for personalising properties.

01

People

"A culture of joint innovation"

We offer ongoing training on innovation and new digital tools, and we have a Digital Committee to propose new challenges for teams.

02

Processes

"Technology to be more efficient and productive"

We implement innovative tools that allow us to optimize the company's operational processes, promote communication and make our daily lives easier.

03

Facts & figures

"Data is the key and helps us make the best decisions"

We use digital tools that allow us to provide value to our customers in every interaction with our company, better understand the customer journey in our centers or automate tasks through Business Intelligence.

04

Trading platforms

"Differential shopping experience, better, cheaper and immediate"

We have activated alternative sales channels for our clients in shopping centres, facilitating online sales and promoting consumer loyalty. Our residential developments have their own microsite that facilitates access to information for our home buyers and a digital platform for personalising properties.

05

Open innovation

"New technology companies in the sector with new ways of delivering products and services"

We encourage the approach to the Proptech ecosystem, understood as those new disruptive solutions that have application in the business of Grupo Lar and the top-level talent that leads it. Through the Wonderful competition, collaborations with top-level organizations such as the CEOE or our Lartech vehicle, we provide relevant resources to promote the technology that strengthens our industry and generates new business models.