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São Paulo
Rua Iguatemi, nº 448 conjunto 101
Itaim Bibi – São Paulo SP
CEP – 01451-010
Tel: +55 11 51717900
Fax: +55 11 51717908

If you want to know more about us you can visit our website

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Grupo Lar Brazil was established in Brazil in 2010. The company operates in metropolitan areas carefully selected for their significance in the Brazilian economy and the Real Estate industry. Data supplied by the Brazilian Institute of Geography and Statistics (IBGE), show that currently 35% of Brazilians are aged between 20 and 40, the age range with the highest number of potential home buyers, amounting to approximately 39 million people. Within this context, we are strategically focused on the sale of properties to the middle-income segment, offering products that meet the requirements of this segment which is primarily represented by first-time home buyers who are highly committed to purchasing, thus mitigating the practice of speculative buying. Another advantage of the middle-income segment is the availability of financing from several public and private banking institutions operating in the Brazilian System of Saving Loans (SBPE), whose main funding sources are savings accounts funds.

  • Buildable Area: 284.132 sqm
  • Built dwellings: 810 units
  • Number of dwellings under development: 1.408
  • Estimated sales over current portfolio: 302 M€

Directors of the Board

Luis Pereda

Executive Member of Grupo Lar.
Graduated from the University of Madrid with a BA in Law and a BS in Econometrics
Postgraduate degrees from IESE, MIT and Harvard.
Professor of Management at the Instituto de Empresa in Madrid
Advisor to the Board of Grupo Barceló
Member of the Advisory Board of GED Fund Management.

Miguel Ángel González

Country manager in Brazil since 2016.
Residential Director Spain since 2015.
Previously, Development Director and others at ING Real Estate, Riofisa and Sacyr.
Over 20 years of experience in construction and real estate
Engineering degree from UPM and MBA from IE.


Chief Operations Officer and Brazil Board Member since 2017
Director of Operations and Expansion in Grupo Lar since 2013
18 years of experience in Real Estate, in the expansion and development areas of companies such as Brookfield and Cyrela
Training in Architecture and an MBA in Real Estate Investment Projects

José Castro Araujo Rudge

Board Member of Fenaseg and Instituto Criar.
Over 30 years of experience in the insurance sector.
Degree in Business and Administration from Centro de Ensino Superior de Valença.